I’m a big fan of the Rainmaker.fm podcasts; Sonia Simone has some good things to keep in mind about social media and content.
What Happens at the Crossroads of Content and Social Media | Rainmaker.FM
Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer. This one is a riff on a talk I gave last week at the Inbound conference in Boston…