Three Ways to Make Influencer Marketing Authentic Again

There’s a reason that marketers are constantly trying to achieve “authenticity”: the audience has a pretty finely tuned BS-meter.

Three Ways to Make Influencer Marketing Authentic Again

Advertising – Influencer marketing hoped to reclaim authenticity in advertising by influencing the conversations consumers are already having with experts and one another. Along the way, it strayed. Here’s how it can …

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