Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy | KoMarketing

Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy | KoMarketing

According to a recent Ascend2 survey, “Marketing Data Quality Trends,” the majority of marketers (62 percent) agree that improving data quality is the most important objective of a successful marketing data strategy. Other crucial objectives include improving marketing data analytics (45 percent), i…

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