Stop Building Traffic, and Start Converting It. Here’s How

OK, hard truth time. It doesn’t matter how much traffic you get if you’re not doing anything with it. Remember that the purpose of content marketing is to move your customers through their buyers journey, or down the funnel, or whatever metaphor you want to use. The important thing is that they have to take ACTION.

They have to convert.

Stop Building Traffic, and Start Converting It. Here’s How

I’ll let you in on a little marketing secret. In the grand scheme of things, building massive amounts of traffic doesn’t really matter. What matters is c

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