Remailing: the easiest way to get more engagement from your email list

I have to admit, I would never, ever, have thought to do this. Sending a different email to people who hadn’t opened it, sure. But the same one? Nope. Of course, this assumes that you have a fairly low volume of emails going out; if you have a large organization, you can get to list fatigue quickly.

Remailing: the easiest way to get more engagement from your email list

Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were sending email updates to their list at least once a week or more. This is a big missed opportunity…

Leave a Reply

Your email address will not be published. Required fields are marked *