One of the most common ways to use content is in the “awareness” phase. How to Use Content Marketing to Enhance Brand Perception 14 experts share how content marketing can help B2B firms strengthen the value of their brands – Content Marketing Institute
Even if your book is being distributed by a traditional publisher. you very often have to do your own publicity and marketing. 10 ideas to market and monetize your digital book or whitepaper | Search Engine Watch Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper?
Tackling Diversity in the Marketing World Content Marketing Institute founder explains what’s happening to attract diverse speakers to Content Marketing World 2017.
Stop talking about yourself, but make sure you know who you’re talking TO. How to Differentiate Content in a Crowded Field [Example from Adidas] Adidas Group executives share the strategy behind the brand’s new content platform for athletes and athletes at heart – Content Marketing Institute
It’s difficult to prove direct ROI on content marketing. Here are some stats to help you out. Content Marketing Stats To Bring To Your Next C-Suite Meeting Having a content marketing strategy is essential but it isn’t always easy getting c-suite buy-in. Check-out these stats that your c-suite can’t ignore.
It was Douglas Adams who said, “I love deadlines. I especially love the whooshing sound they make as they fly by.” How a Newsroom Approach Helps Teams Produce Quality Content B2C marketing experts share how their best-in-class content teams create outstanding content that meets business goals – Content Marketing Institute
“Hungry content channels” says it all. Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy Discover how Zillow’s director of content marketing uses the highly sustainable COPE technique to build a strong program – Content Marketing Institute
Once you’ve created your content, your job isn’t done. You’ve got to promote it, or why did you bother? The days of “if you build it, they will come” are over. A simple guide to promote your content in 2016: part 4 of the content marketing lifecycle Creating content is important, yet it’s not enough …
We’re all looking for that magic charm to get our content out there. According to this, I should be putting at least one #hashtag on this post… What’s the best way to use hashtags on every social network? | ClickZ Hashtags are not new in social platforms, but do you really know how to maximise …
It’s all about storytelling – Understanding Content – Everything in life is about story; even when you’re not expecting it.