I’m a big fan of the Rainmaker.fm podcasts; Sonia Simone has some good things to keep in mind about social media and content. What Happens at the Crossroads of Content and Social Media | Rainmaker.FM Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or …
A great deal of how to content is part of content marketing efforts; it’s good to understand where it fit in. 9 Definitions: How Content Marketing Works Within Marketing Compare and contrast content marketing to nine other marketing practices – Content Marketing Institute
Understanding Content updated their profile picture.
Understanding Content updated their cover photo.
How-to content comes in all different forms; this article gives a good overall process for creating any of it. 4 Simple Steps To Create Any Kind Of Content – Contentools From blog posts, to ebooks and webinars: discover the building blocks of content creation you can combine to produce any kind of content.
If you’re just publishing how-to’s because you love the topic, great. But if you’ve got a particular end-goal in mind, it’s good to know why you’re doing what you’re doing and how to get there. A Simple Approach to Document Your Content Marketing Strategy Build a loyal audience that will reap rewards for year. Document …
If you’re building an audience, you ARE the influencer. It’s good to know how people want to work with you. An 8-Step Process to Use Influencers to Elevate Your Brand Execute a successful influencer program with the Content Marketing Institute’s e-book, Influencer Marketing: The Latest Strategies, Templates, and Tools
It’s about more than just telling someone how to do something. Using Content Marketing to Drive Customer Delight Discover how to incorporate the delight factor into your content for better results – Content Marketing Institute
Some terrific advice for those of us who write how-to content based on interviews with Subject Matter Experts. How to Get More (and Better) Content From Your Subject Matter Experts Subject-matter expert interview? Conduct in a way that enables you to create multiple pieces of uniquely valuable content – Content Marketing Institute
Free resources to not only learn how to make better videos, but also to actually make them. You just need to live in one of the 5 major cities where they’re doing this. YouTube’s Unofficial Film School Is Reinventing the Studio In Chelsea Market you’ll find steel elevator doors stamped with YouTube branding—the gateway to …