What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is) Buyers may take a journey, but they don’t follow a linear path. Adapt your content and distribution to their twists and turns – Content Marketing Institute
Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form. As you can imagine, how well marketers execute
6 surprisingly simple ways to become a more confident writer There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may …
Keep repeating to yourself: “less is more”. 4 Practical Ways to Create Enough Engaging Content – Marketo Many content marketers struggle to produce enough good content, but “enough” does NOT mean, “a lot.” Learn to stay focused and be effective.
Tell the truth: how many of you have actually even DONE an audit? 4 mistakes to avoid during a website audit A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again Content planning can be daunting, but you can fill empty spaces in your editorial calendar with these expert tips on content strategy, type, and variety.
5 Reasons You Aren’t Working on the Right Content Projects Struggling to meet deadlines? Receiving last-minute requests? It boils down to these five prioritization problems – Content Marketing Institute
5 SEO Action Items to Boost Your Website Rankings (in only 1 hour a day) Here are 5 quick SEO action items you can crank out every day in less than 1 hour! And don’t worry, I found the missing minutes for you to use in your day.
Why You Need Content Strategy Before Editorial Planning Don’t confuse your editorial plan for your content strategy. Here’s what you need to know – Content Marketing Institute
How AI will shape the future of search Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for marketers.