One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt – Content Marketing Institute

Comments

  1. Nicholas Chase

    I like this quote: “It’s like, ‘Hey I like knitting, and I’m going to start a knitting blog.’ Really! There are 27 other knitting blogs. Why would anybody read yours? What is different? What is unique? What is interesting? Why would anyone stop reading the knitting blog that they’ve been reading for the last three years and read yours ever? And if you can’t articulate that, you need to go back to the drawing board. And most people I find who haven’t been doing this for a while just don’t go through that competitive calculus, and it’s dangerous.”

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