How to appeal to subcultures on social media | ClickZ

It’s important to understand who you’re talking to, but sometimes it’s hard to narrow it down to a particular subculture. Just make sure that you’re not trying to hit too many of them at once.

How to appeal to subcultures on social media | ClickZ

Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation

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