A 3-Step Data-Oriented Approach to Effective Influencer Marketing – Marketo

A 3-Step Data-Oriented Approach to Effective Influencer Marketing – Marketo

Any brand engaging in influencer marketing campaigns would be doing itself an injustice by overlooking (or *gulp*, ignoring) the elemental role that audience data has in the influencer selection process. By leveraging it wisely, audience data can be your secret weapon to discovering and activating t…

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