“Even if you know little to nothing about SEO, Google has made two things clear:
— It’s important that other websites link to yours. Since the beginning, links have helped Google figure out how to rank all the content that exists on the web.
— You need to publish relevant content. If you want people to link to you, you need great content. And it needs to match the intent of the person searching for the things you sell or know lots about.
But Google is evolving.”
Back links and great content aren’t enough to guarantee top rankings on their own. Now user engagement metrics are changing the way you should approach SEO.