5 Writing Techniques that Stir Your Audience to Action – Copyblogger

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’”

5 Writing Techniques that Stir Your Audience to Action – Copyblogger

The goal is not necessarily to get someone to feel, but rather to want — and to act on that want. Brian Clark reveals five ways to accomplish that.

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