Ever seen a site or an article and thought, “an engineer designed this.” I have. Especially for my own stuff. Beauty Matters: 3 Tips to Create Attractive Blog Posts The look of your blog matters. If your posts aren’t attractive, readers will leave your site. Let’s change that – Content Marketing Institute
Monthly Archives: February 2017
Just because it’s business or technical doesn’t mean it shouldn’t also be creative. 5 tips for discovering creativity and unleashing your full writing potential Do you ever feel like you’re just going through the motions with no purpose or excitement for what you’re writing? It’s quite possible that you’re suffering from “content fatigue”. In this …
How to Build Trust and Enhance Your Influence with Content Marketing – Copyblogger Discover the benefits content marketers have over competitors who don’t freely share valuable information — they can be substantial if done correctly.
We don’t really talk about it much (yet) but when we created this page, it was with engineers and developers in mind; this article explains why they should care. Developer or Marketer – Who Is More Important? Developer or Marketer? This question comes up for new projects or even consulting fees. In reality the two …
5 Ways to Become an Influencer Influencer marketing is hot right now. Becoming an influencer sounds quite nice doesn’t it? In fact, you can become an influencer too.
Business Blog Gathering Dust? Here’s How to Keep Posting Even When Time Is Tight Time is precious, but with a few pieces of master advice, your blog still can thrive.
What is technical SEO? And why is it important? Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Google will now enable you to create dynamic text ads using an “IF” statement. How to write PPC text ads in 2017’s sophisticated environment There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your …
How to use psychological principles to improve ad copy Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
5 Cognitive Biases You Need to Put to Work … Without Being Evil – Copyblogger Jerod Morris introduces you to five cognitive biases content marketers should understand. They’ll help you form stronger connections with your audience.