Even if you know what you’re doing, sometimes it’s better to hire a firm to help. And if you are that firm, it’s good to know what customers want to know before they hire you. Don’t Hire a Content Firm Unless You’ve Asked These Questions If you’ve decided you want a content firm, then it’s …
Monthly Archives: November 2016
Blogging, it seems, is far from on its way out. WordPress and Medium Begin Turf War for Owned Media The guys debate the IAB’s latest ad revenue findings, examine new blogging data, plus rants, raves, and more – Content Marketing Institute
Because it’s so hard to prove ROI, it’s also hard to define budget for content operations. The Secret to Budgeting for Content Marketing and Coming Out on Top Nervous that marketing alone won’t produce content ROI? Here’s the secret to budget and use other departments to fuel your content’s success:
This is especially a problem in B2B. You Can Use Content Marketing to Grow (Even in a Boring Business) | Feldman Creative Content marketing can be leveraged by businesses, big or small, in any industry, even if it’s a boring one.
I’m sure that this carries forward to other regions of the world as well. With Maturity Comes Results for Australian Content Marketers [New Research] Discover what Australia marketers are saying and doing in the Content Marketing Institute’s latest research on the country’s benchmarks, budgets, and trends.
Technical content is a special challenge. Do you get a technical expert who can write, or a writer who can understand technical content? And how do you create it in such a way that it is useful to its intended audience? Struggling to Write for Technical Experts? Try These 3 Powerful Content Marketing Practices – …
Traffic is about much more than just how many people came to your site. The Secret Your Website Traffic Might Be Trying to Tell You An unseen message in your website traffic could open a new content-centered profit channel – Content Marketing Institute
Once you move beyond a single person operation, it gets complicated… Overcoming Common Challenges to Building a Content Operation While under greater pressure than ever to deliver results, marketing is operating amid greater complexity than ever due to the digital revolution: the rapid expansion and development of new teams, tools, and channels. A solid…
One of the most common ways to use content is in the “awareness” phase. How to Use Content Marketing to Enhance Brand Perception 14 experts share how content marketing can help B2B firms strengthen the value of their brands – Content Marketing Institute
Even if your book is being distributed by a traditional publisher. you very often have to do your own publicity and marketing. 10 ideas to market and monetize your digital book or whitepaper | Search Engine Watch Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper?