Do you ever wonder why certain content and ideas become very popular while others fail to gain traction? Derek Thompson’s new book ‘Hit Makers: How Things Become Popular‘ takes an in-depth look at what makes a viral or popular product. … Continued
The recent live interview on BBC News with Professor Robert Kelly reminds us that when giving a live webinar presentation, unexpected distractions can happen. You better be prepared for the unexpected. Professor Kelly managed to keep his composure and complete … Read more
Seems to me this would be an opportunity for trusted influencers to increase their influence over the advertising process.
An advertising boycott of YouTube is broadening, a sign that big-spending companies doubt Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos. PepsiCo, Wal-Mart Stores and Starbucks on Friday confirmed that they have also suspended their…
Best-selling author Ann Handley reveals the secrets to level up your writing skills – Content Marketing Institute
We introduce 15 competitive intelligence tools from different areas that help e-commerce companies to have an ability to monitor competitors and market.
So where do YOU think you need to strengthen what you’re doing?
Survivorship bias is one of the easiest logical errors to make in Growth. If you’re not familiar with survivorship bias, it is best explained with a short example. During World War II, the US wanted to add a limited amount of armor to their long-range bombers in order to minimize their losses withou…
Get it in writing. It’s good advice for every freelance writing project you land. These five things need to be in every freelance contract you sign.
Another counter-intuitive suggestion….
You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain: I’ve just deleted disavow file for experiment site which was previously hit by penguin penalty – here’s…
The fMRI scans show that stimulation in beat increases brain activity in the regions involved in task performance. On the other hand, stimulation out of