More big brands pull ads from YouTube in widening boycott

Seems to me this would be an opportunity for trusted influencers to increase their influence over the advertising process.

More big brands pull ads from YouTube in widening boycott

An advertising boycott of YouTube is broadening, a sign that big-spending companies doubt Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos. PepsiCo, Wal-Mart Stores and Starbucks on Friday confirmed that they have also suspended their…

One Simple Logic Error That Can Undermine Your Growth Strategy

So where do YOU think you need to strengthen what you’re doing?

One Simple Logic Error That Can Undermine Your Growth Strategy

Survivorship bias is one of the easiest logical errors to make in Growth. If you’re not familiar with survivorship bias, it is best explained with a short example. During World War II, the US wanted to add a limited amount of armor to their long-range bombers in order to minimize their losses withou…

Removing Disavow File… 5 Months On = 37.31% Increase in Organic Traffic – BlueGlass

Another counter-intuitive suggestion….

Removing Disavow File… 5 Months On = 37.31% Increase in Organic Traffic – BlueGlass

You may remember, but following a number of recommendations at Pubcon 2016, I decided to run an experiment to see what would happen if I removed a disavow file from a previously penalised domain: I’ve just deleted disavow file for experiment site which was previously hit by penguin penalty – here’s…

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